For years, organisations have treated change as something with a beginning, a middle, and an end. You’ve been there - a transformation programme is launched, a roadmap is created, people are trained, and eventually, the organisation is declared “ there ”. That mental model is now obsolete. Not because leaders are failing to manage change properly, but because the conditions that made episodic change viable no longer exist. AI has simply exposed what was already true: volatili

Most organisations are sprinting into AI adoption based on the AI-hype narrative. That leads to a flurry of experimentation without purpose, testing without clear success metrics, and all of it happening in silos that limit communication of outcomes. It looks productive. It feels progressive. In reality, it’s neither. Because AI isn’t failing due to lack of effort. It’s failing because no one’s translating what’s actually happening. Teams are building vertical capability with